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Keywords: Big data analytics
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2026) 47 (5): 683–713.
Published: 08 July 2026
...., 2025). Recent research further emphasizes the synergistic role of AI when integrated with other digital technologies. Studies have explored the combined application of AI with augmented reality (Karadayi-Usta, 2024), blockchain (Hong and Xiao, 2024) and big data analytics (Rashid et al...
