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Keywords: Big data analytics
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy 1–31.
Published: 08 July 2026
..., 2024) and big data analytics (Rashid et al., 2025), demonstrating their potential in enabling circular business models. AI systems increasingly exhibit cognitive and reasoning capabilities, enabling more sophisticated decision-making processes (Bickley et al., 2025...
