...Ghassan Yacoub; Maria Castillo Purpose The purpose of this paper is to gain insights and explicate how blockchain technology enables trust and traceability building from a real business use case. Design/methodology/approach The authors conducted a qualitative case study of a leading global...

... relevant trends and issues. Findings It is likely, whether through blockchain technology or some other means, that individual consumers will be able to monetize their data. Research limitations/implications As a review of secondary sources rather than original sources, the findings are anecdotal...