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Keywords: Blue Ocean Shift
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2020) 41 (4): 11–20.
Published: 16 July 2019
...Bindu Kulkarni; Vasant Sivaraman Purpose This paper aims to understand how organizations can apply the Blue Ocean Shift process to achieve profitable growth and make competition irrelevant. Design/methodology/approach This paper uses a case study approach. Based on interaction with the senior...
