... be contacted at: Justin.Jahn@uni-wh.de © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Business strategy Blue ocean strategy Business model Competitive advantage Digital transformation Value innovation Virtual care Specialty care Startups...

... for themselves. Practical implications Blue Ocean Strategy, through a process defined as Blue Ocean Shift, can be applied by organizations to achieve value innovation, change market boundaries and achieve profitable growth through their strategic offerings. It can help them get out of “red oceans” which may...

...” (vectorstudy.com/management-theories / blue-ocean-strategy). Part of Blue Ocean strategy involves creating a strategy canvas that depicts the current market space and relative offering level for major attributes that companies compete on. It helps visualize which offerings cost more to compete on. It also helps...