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Keywords: Born platform companies
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Journal Articles
A new matrix for building platform portfolios: how companies can sustain their leadership
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Journal:
Journal of Business Strategy
Journal of Business Strategy (2021) 42 (3): 159–167.
Published: 09 December 2019
... template for successful execution. Originality/value The portfolio matrix, decision-making sequence and organizational execution advice presented in this paper are fit for both “born platform” companies such as Google (Alphabet) and “product to platform” hybrids such as Lego. The paper illustrates...
