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Keywords: Brand attitudes
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2025) 46 (1-2): 29–50.
Published: 11 August 2025
... expectancy, effort expectancy, social influence and facilitating conditions of chatbots in shaping positive brand attitudes and its impact on purchase intention. In addition, the authors highlighted that users with higher resistance to change tend to have a negative interaction with effort expectancy further...
