...-expression, socialisation and altruistism) on green brand loyalty and subsequently the direct effect of green brand loyalty on green brand evangelism. Design/methodology/approach Data were collected using an online survey administered to a sample of 101 graduated female consumers of green personal care...

... of the wargame, the teams illustrated in Figure 1 were created. Scenario analysis Brand loyalty Strategy development Financial market Banc assurance Wargame For organisations to thrive in industries undergoing relentless change, opportunities and threats need to be anticipated and addressed...

...Aaron Gazley; Hamish Simmonds Purpose The purpose of this paper is to investigate the effect of outsourcing and offshoring on brand loyalty in a service recovery context. In addition, the effect that consumer ethnocentrism has on these relationships is examined. Design/methodology/approach...

... and Wendy’s, which are all at the top of their categories’ growth in sales. © MCB UP Limited 2003 Brands Brand loyalty Branding ...