... and changes in customer preferences. Design/methodology/approach This case study uses a qualitative methodology approach by interviewing two generations of family members that were on the brink of failure. Discussions included ways and activities in which the business was exploring that could...

...Peter Lorange; Edwin Datson Purpose – How can one better manage risk in situations with a lot of business cycles exposure? This article offers practical approaches to this. Design/methodology/approach – The article is derived from field studies that lead to the authors...