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Keywords: Business diplomacy
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2021) 42 (6): 399–405.
Published: 03 August 2020
...Pedro Falcão; Nelson Ramalho; Marta Nobre Purpose Stakeholder relations has been largely based upon a two-way public relations model. Along with this change, business diplomacy emerged as a proposal to renew stakeholder management. It is still uncertain if this proposal adds value to stakeholder...
