Keywords: Business formation
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Journal Articles
Journal of Business Strategy (2007) 28 (2): 22–29.
Published: 06 March 2007
.... Thomas Lawton can be contacted at: (t.lawton@imperial.ac.uk) © Emerald Group Publishing Limited 2007 Strategic leadership Business formation Business development 1. Create a workable vision by understanding needs and aspirations. 2. Face customers with a value proposition...

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