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Keywords: Business functions
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Journal Articles
Marketing or sales: the executive decision
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2015) 36 (5): 43–49.
Published: 21 September 2015
... or years in their current position. Table I below shows the three executive positions along with general information regarding compensation, company and professional tenure and organization size. Top management team Chief marketing officer Firm performance Sales Business functions Marketing...
Journal Articles
Corporate marketing leaders: the key attributes
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 34 (1): 41–46.
Published: 28 December 2012
... to leadership styles and stereotypes held about other functional departments. The aim of this paper is to understand the leadership qualities important to the marketing function and compare them to those found important in other business functions. Design/methodology/approach Data were collected...
