... marketing versus sales executives or an executive overseeing the dual sales and marketing function. © Emerald Group Publishing Limited 2015 Top management team Chief marketing officer Firm performance Sales Business functions Marketing leadership The friction between sales...

... to leadership styles and stereotypes held about other functional departments. The aim of this paper is to understand the leadership qualities important to the marketing function and compare them to those found important in other business functions. Design/methodology/approach Data were collected...