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Keywords: Business intelligence
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2021) 42 (6): 399–405.
Published: 03 August 2020
... public relations problems”, “scanning the business environment” and “meeting with and advising senior management”. These activities emphasize the overarching notion of “intelligence”. Business intelligence has gained a central role in making critical corporate decisions, as it implies efficiently...
