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Keywords: Business modelling
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Journal Articles
Shaking up business models with creative strategies: when tried and true stops working
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2018) 39 (4): 19–27.
Published: 06 July 2018
...Sarah Browne; Pamela Sharkey Scott; Vincent Mangematin; Patrick Gibbons Purpose The purpose of this paper is to provide guidelines for practitioners for developing creative strategies and new business models. Design/Methodology/Approach This paper reviews more than 150 interviews with CEOs...
