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Keywords: Business strategy matrix
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2014) 35 (5): 43–48.
Published: 09 September 2014
...Conrad den Hertog Purpose – The purpose of this paper is to present a new and comprehensive business strategy matrix which can be used to create competitive advantage for the value chain of every business unit of any firm. Design/methodology/approach – This paper reviews the key findings...
