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Keywords: Buyer persona
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2021) 42 (1): 3–12.
Published: 06 May 2020
... marketing and clear guidelines for developing an inbound strategy, including understanding the buyer personas, strategic analysis and a formulized plan for inbound content creation. Originality/value This work combines traditional theoretical research and analysis to provide a comprehensive and clear...
