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Keywords: CEO appearance
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2015) 36 (6): 22–28.
Published: 16 November 2015
... and comprehensive CEO and company communication and branding strategy. © Emerald Group Publishing Limited 2015 CEO appearance CEO branding CEO image CEO reputation Company image Corporate reputation What do Mark Zuckerberg, Oprah Winfrey, Richard Branson and Jeff Bezos have in common...
