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Keywords: CEO reputation
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Journal Articles
The CEO branding mix
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Journal:
Journal of Business Strategy
Journal of Business Strategy (2015) 36 (6): 22–28.
Published: 16 November 2015
...Marc Fetscherin Purpose – The purpose of this paper is to outline and discuss the main elements of the chief executive officer (CEO) that affect financial and non-financial aspects of companies. CEO reputation and corporate reputation and performance are intertwined concepts. It presents...
