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Keywords: COVID-19 recession
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Journal Articles
Firms that prosper in all weathers: surviving recessions and plagues
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2022) 43 (3): 135–147.
Published: 18 February 2021
... their investment and performance metrics from 2018 through 2020. Findings The Persistent 32 – companies that have survived multiple recessions, including the COVID-19 recession, and continue to grow – have lessons to teach, although there is no silver bullet or secret formula, even within the same industry...
