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Journal Articles
Escaping the niche: how one company broke the mold
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2022) 43 (2): 96–104.
Published: 08 December 2020
... niche entrapment as a concept. To understand the complexities that firms face in their attempts to overcome the niche entrapment, this paper analyzes Cedar Fair using the concepts of categories and inherited identities. Findings The following important lessons are elaborated for helping business...
