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Keywords: Cedar fair
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Journal Articles
Escaping the niche: how one company broke the mold
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2022) 43 (2): 96–104.
Published: 08 December 2020
... – companies becoming trapped in the very niche they have cultivated, the weight and inertia of their investment shackling them to its continued existence. Design/methodology/approach Cedar Fair’s acquisitions and its organizational structure are carefully examined to illustrate the need for considering...
