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Keywords: Citizens
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2006) 27 (3): 38–40.
Published: 01 May 2006
...Michael Goodman; Keith Reinhard Purpose To remind readers of the decline in America's reputation and the importance of “citizen diplomacy” in addressing the problem. Design/methodology/approach Business for Diplomatic Action (BDA) asked people in more than 100 countries to give...
