... arena and its contribution to making the world more democratic and peaceful should be emphasized. Branding Tourism City branding Olympic Games Barcelona model London model Many business people and scholars in China still criticize the strategic move of the Chinese government to host...

...Ram Herstein; Ron Berger Purpose City branding has become a very popular activity all over the globe. In this paper the authors aim to show the importance of sports events in city re‐branding strategies, and how businesses take advantage of such opportunities to increase their incomes...