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Keywords: Cliches
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2018) 39 (4): 66–70.
Published: 02 July 2018
...Peter Hirsch Purpose The purpose of this paper is to examine why corporations frequently do such a bad job in change communications and succumb to clichéd terminology when communicating change. Design/methodology/approach The approach was to identify particularly egregious examples of poor...
