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Keywords: Cognitive framing
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2018) 39 (1): 24–31.
Published: 15 January 2018
...Päivi Karhu; Paavo Ritala Purpose Managerial decisions ultimately determine the success or failure of a business strategy, and difficulties often arise when managers must decide how best to allocate scarce resources between activities. Adopting a cognitive framing perspective, this study aims...
