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Keywords: Commoditisation
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 34 (1): 4–14.
Published: 28 December 2012
... Market‐orientation Offensive and defensive management Product proliferation Differentiation Commoditisation Brand portfolio Market share Retail panel data Brands Leadership The modern market environment, which combines low demand with strong competitive pressure, is unsettling for most...
