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Keywords: Communities
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Journal Articles
The value of weak connections
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2011) 32 (5): 51–53.
Published: 06 September 2011
.... Findings The author proposes four priorities for reinforcing success through the power of weak connections: leverage the strength of your core product to build consumer interest and loyalty; create mechanisms for customer‐customer connections as well as company‐customer communication; become...
Journal Articles
Social networks: the future of marketing for small business
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2009) 30 (5): 24–31.
Published: 04 September 2009
...Lisa Harris; Alan Rae Purpose The authors review recent developments in online marketing strategy that demonstrate the growing power of online communities in building brand reputations and customer relationships. Design/methodologies/approach This work draws upon the results...
Journal Articles
Welcome to World 2.0: the new digital ecosystem
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2009) 30 (4): 23–30.
Published: 03 July 2009
... the world of business and innovation. Findings The author proposes five shifts that characterize and describe World 2.0: creativity, connectivity, collaboration, convergence, and community. These shifts define the new global landscape of business, technology, and innovation. Practical...
