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Keywords: Competitive empathy
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2022) 43 (6): 357–364.
Published: 21 October 2021
...Antonio Ghezzi Purpose This study aims to introduce the original idea of competitive empathy, to go beyond competitive advantage and help managers and entrepreneurs strategize with a shared purpose. Design/methodology/approach This study builds on and originally combines seminal works...
