Keywords: Competitive threat
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Journal Articles
Journal of Business Strategy (2016) 37 (1): 44–50.
Published: 18 January 2016
... with only an idea, limited resources and a race to develop a product or service before they run out of cash (Sull, 2004). Although radical change can happen accidentally, or slowly as part of an emergent strategy, betting the company seems to deliberately respond to a competitive threat. But others bet...

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