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Keywords: Consumer journey mapping
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Journal Articles
Crisis response: design thinking can smooth disruptions
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (6): 335–343.
Published: 25 October 2022
... and consumer journey mapping). The authors present this in the context of disruption, especially the recent pandemic, specifically focusing on small businesses. This specific part of design thinking also drives innovation because it provides a chance to push past obvious solutions and challenges facing...
