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Keywords: Consumer journey mapping
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (6): 335–343.
Published: 25 October 2022
... and consumer journey mapping). The authors present this in the context of disruption, especially the recent pandemic, specifically focusing on small businesses. Kevin Lehnert can be contacted at: lehnertk@gvsu.edu © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights...
