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Keywords: Consumer psychology
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Journal Articles
Temporal tension and luxury brand prestige: the paradox of waiting in line
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2025) 46 (5-6): 169–179.
Published: 16 October 2025
.... Corresponding author Glyn Atwal glyn.atwal@bsb-education.com © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Consumer psychology Experiential branding Luxury retail Brand exclusivity Queuing strategy Queuing has become a defining feature...
