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Keywords: Consumer purchase intention
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2026) 47 (4): 541–555.
Published: 15 April 2026
... discount significantly influences consumer purchase intention in the Chinese real estate industry. With an economic downturn, declining population and increasing saturation of the real estate market, national residential sales fell by 7.0% from January to August 2025 in China (National Bureau...
