... to a rapid end the first explosion of what today we call consumerism, a hallmark of the expansionist 1920s, which was accompanied by the first broad wave of brand marketing. After almost a decade of rapid expansion, consumer brands suddenly needed to confront the disappearance of their markets and rapidly...

... to continue to amass more power, but the victories must be assured. A loss will signify to others that the victor is superior to one's self. Consumers Consumerism Marketing strategy Consumer behaviour The concept of marketing warfare became popular in response to the environment of the 1970s...