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Keywords: Consumerization
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Journal Articles
Journal of Business Strategy (2015) 36 (5): 18–24.
Published: 21 September 2015
...Aurelie Leclercq-Vandelannoitte Purpose – The purpose of this paper is to provide useful insights on “bring your own device” (BYOD) and IT consumerization, to help organizations understand how to address their consequences. For young, tech-savvy workers, using their own devices at work represents...

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