... both in terms of their buying behaviors and as places they would wish to work. The author also wanted to examine whether this trend represented a significant departure from previous activities in corporate citizenship, corporate social responsibility, sustainability or the triple bottom line. Design...

... damage and even strengthen their image with consumers and other stakeholders. Originality/value – Data privacy as a reputation asset has been little discussed in the literature to date. Big data Data subject Digital Advertising Association Corporate citizenship Corporate...