...Ray Pellecchia Purpose The purpose of this paper is to make the case that corporate communications (CorpComms) can and should play an important role in diversity and inclusion (D&I). The paper identifies a number of benefits from CorpComms becoming “invested” in D&I and several ways...

... Limited 2018 Emerald Publishing Limited Licensed re-use rights only Corporate communications Disruptive innovation Change management Change communications Cliches Corporate double speak George Orwell Reductions in force George Orwell was talking about the correlation between...

...Valerie Champoux; Julia Durgee; Lauren McGlynn Purpose Facebook continues to play an increasingly necessary role in the corporate portfolio of stakeholder relations. Unlike traditional channels of corporate communication, Facebook allows for uncensored, unpredictable, two‐way conversations...

...Harvey Seifter; Ted Buswick; Michael Spencer Purpose Corporate communications and music seem unlikely bedfellows. Increasingly, businesses are turning to non‐traditional methods to create competitive advantage. This case study demonstrates how such alliances can reveal new opportunities...

... methodologies to more intangible functions within the other departments – specifically, corporate communications. This article offers executives a standard, step‐by‐step process for doing just that, which they can begin implementing today to transform their communications departments into customer‐facing, data...

...Joshua L. Cox; Eric R. Martinez; Kevin B. Quinlan Purpose The purpose of this paper is to examine the role of blogs in corporate communication and proposes general policies to help corporations effectively and ethically use blogs. Blogs are among the new communication media that are playing...

... World War (Red Herring, 2006a). Corporate communications Corporate image Corporate identity Information media Public relations Stakeholder analysis On January 25, 2006, Google, Inc. announced that it would provide access to the internet in China through a new portal: Google.cn...

... enterprises restructure, the communication function is also undergoing dramatic changes. Discussion of the CCI Corporate Communication Practices and Trends 2005 Study and the CCI Corporate Communication Practices and Trends: A China Benchmark 2006 allow some insight into the state of the art...

... asked senior marketers in what roles they considered PR most effective, only 22 percent responded that PR was effective for “driving sales” [2] . For CEOs to understand how corporate communication helps the organization meet its overall business objectives, measurement tools must move beyond traditional...

... to Microsoft even though they know it is a US company. © Emerald Group Publishing Limited 2005 United States of America Globalization Issues Corporate communications Trust The challenges that face businesses in the contemporary global environment are wide ranging. For example the Royal...