...Ray Pellecchia Purpose The purpose of this paper is to make the case that corporate communications (CorpComms) can and should play an important role in diversity and inclusion (D&I). The paper identifies a number of benefits from CorpComms becoming “invested” in D&I and several ways...

... accurately corresponds to the reality on the ground. Peter Hirsch can be contacted at: pbhirsch05@gmail.com © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Corporate communications Disruptive innovation Change management Change communications...

...Valerie Champoux; Julia Durgee; Lauren McGlynn Purpose Facebook continues to play an increasingly necessary role in the corporate portfolio of stakeholder relations. Unlike traditional channels of corporate communication, Facebook allows for uncensored, unpredictable, two‐way conversations...

...Harvey Seifter; Ted Buswick; Michael Spencer Purpose Corporate communications and music seem unlikely bedfellows. Increasingly, businesses are turning to non‐traditional methods to create competitive advantage. This case study demonstrates how such alliances can reveal new opportunities...

... methodologies to more intangible functions within the other departments – specifically, corporate communications. This article offers executives a standard, step‐by‐step process for doing just that, which they can begin implementing today to transform their communications departments into customer‐facing, data...

...Joshua L. Cox; Eric R. Martinez; Kevin B. Quinlan Purpose The purpose of this paper is to examine the role of blogs in corporate communication and proposes general policies to help corporations effectively and ethically use blogs. Blogs are among the new communication media that are playing...

... requests. Google refused to provide any information, citing the importance of user privacy, and has chosen to fight the subpoena in Federal Court (PRWeek, 2006) [3] . Corporate communications Corporate image Corporate identity Information media Public relations Stakeholder analysis...

... enterprises restructure, the communication function is also undergoing dramatic changes. Discussion of the CCI Corporate Communication Practices and Trends 2005 Study and the CCI Corporate Communication Practices and Trends: A China Benchmark 2006 allow some insight into the state of the art...

... and demands for corporate accountability have increased. Yet today's measurement efforts are still insufficient to meet the industry's demands. © Emerald Group Publishing Limited 2006 Corporate communications Intangible assets Business performance Measurement In the past several years...

... clear at the Corporate Communication Institute symposium held April 28, 2004. In the face of increasing negative attitudes, Reinhard said, “business must take collective action to change perceptions of this country.” What is happening overseas is having a negative impact on global brands. Reinhard...