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Keywords: Corporate communications strategy
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2014) 35 (4): 3–10.
Published: 15 July 2014
... they operate. Design/methodology/approach – This article uses case study analysis and focus group discussions to link current business practices with stakeholder perceptions of corporate patriotism. Findings – There is an emerging trend in corporate communication strategies where corporate...
