... the breakup of the Bell System, MCI drew energy from its cultural origins as an upstart and its narratives alluded to and celebrated a history of innovation and overcoming seemingly insurmountable challenges. © Emerald Group Publishing Limited 2010 Storytelling Narratives Corporate image...

... on eliminating unproductive steps, developing and applying new metrics, and using technology to drive improvement (Blakeslee and Smith, 2002 , pp. 8‐9). The five DMAIC steps are to: Corporate communications Corporate image Marketing Six sigma Lean production Strategic management Chief executive...

... of Google's refusal to support the US Government's Child Online Protection Act with its apparent unconditional acceptance of censorship in China. Case studies Censorship Corporate image China JBS asked three experts to read the Google case study “Google in China: government censorship...

... World War (Red Herring, 2006a). Corporate communications Corporate image Corporate identity Information media Public relations Stakeholder analysis On January 25, 2006, Google, Inc. announced that it would provide access to the internet in China through a new portal: Google.cn...

... reputation‐rating agency. © Emerald Group Publishing Limited 2004 Corporate image Performance monitoring Despite the increased focus on the importance of corporate reputation following the nosedive of previously well‐respected companies, most executive managers still fail to take...

... employees cognizant of how each and every one of them affects reputation on a daily basis. Reputation must be central to the corporate identity, not merely clever image advertising and manipulative public‐relations ploys. Corporate image Managerial activities In fact, at one point in 2002, Merrill...

... it.” But by October 2000, the weight of the negative press, some of it highly personal, weighed him down. Whatever calluses he had acquired over the years wore off, exposing raw nerves. Put simply, he wanted to strike back. © Emerald Group Publishing Limited 2004 Corporate image Public relations...