... Corporate image Leadership Communication A few decades ago, “corporate culture” might have referred to a company's dress code or its working hours. Today, however, most business leaders recognize that organizational culture is both more sophisticated and more powerful than anything contained...

...), identified this Problem Statement: “The lack of timely, accessible customer cases is interfering with successful sales operations” (GE, 2002). Corporate communications Corporate image Marketing Six sigma Lean production Strategic management Chief executive officers are held to strict, metrics...

... requests. Google refused to provide any information, citing the importance of user privacy, and has chosen to fight the subpoena in Federal Court (PRWeek, 2006) [3] . Corporate communications Corporate image Corporate identity Information media Public relations Stakeholder analysis...

... issues is going to be critical in rebuilding trust with stakeholders. Case studies Censorship Corporate image China JBS asked three experts to read the Google case study “Google in China: government censorship and corporate reputation” and offer their opinions on what Google should...

.... This represents no measurable improvement since March 2003. © Emerald Group Publishing Limited 2004 Corporate image Performance monitoring Despite the increased focus on the importance of corporate reputation following the nosedive of previously well‐respected companies, most executive managers...

... employees cognizant of how each and every one of them affects reputation on a daily basis. Reputation must be central to the corporate identity, not merely clever image advertising and manipulative public‐relations ploys. © Company 2004 Corporate image Managerial activities Finally...

.... © Emerald Group Publishing Limited 2004 Corporate image Public relations Perception If we are, as they say, the sum of our mistakes, a 32‐year career in public relations for one of the world’s most battered companies, AT&T, leaves me with somewhat of a computational challenge...