... examine corporate environmental policies and personal green attitudes of managers in the media selection process as potential influencers of marketing managers’ green thought, driving corporate sustainability. Findings The findings show that managers’ personal green attitudes are an internal driver...

...Tulsi Jayakumar Purpose This paper aims to explore the drivers and barriers in the transition of the social responsibility agenda of large, emerging economy (EE) firms from non-strategic philanthropy to strategic corporate sustainability. This study also suggests a strategy that such firms may...

... these companies implement their eco-sustainability policy and strategy and what influences the extent of their eco-sustainability strategy implementation. Corporate sustainability Accounting for sustainability Australian ASX 200 companies Business strategy alignment McKinsey seven S’s...