... orientation from creativity to commerce have higher survival rates. Kristina Vaarst Andersen can be contacted at: kristinavaarst@hotmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Strategic orientation Creative industries Role theory...

... management Strategy Creative industries Communities of practice Architecture industry Knowledge sharing Professional service firm The increased global demand for knowledge-intensive products and services has led to knowledge and intellectual capital being seen as the organisation’s most...

... showing firstly how creative industry PSFs can differ in their strategy for growth, and secondly how these alternative strategies for growth can influence the firm's approach to organising and the type of talent required. Design/methodology/approach The findings are based on a series...