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Keywords: Creativity
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Journal Articles
Journal of Business Strategy (2022) 43 (2): 71–78.
Published: 04 January 2021
... phases in their successful innovation journey with three dominant mindsets of curiosity, creativity and clarity. The curiosity phase includes actions focused on discovering and understanding the implications and significance of an opportunity. The creativity phase includes actions focused on creating...
Journal Articles
Journal of Business Strategy (2018) 39 (4): 19–27.
Published: 06 July 2018
...Sarah Browne; Pamela Sharkey Scott; Vincent Mangematin; Patrick Gibbons Purpose The purpose of this paper is to provide guidelines for practitioners for developing creative strategies and new business models. Design/Methodology/Approach This paper reviews more than 150 interviews with CEOs...
Journal Articles
Journal of Business Strategy (2017) 38 (2): 76–82.
Published: 18 April 2017
... to demonstrate the often-overlooked potential of analogies. From this, the authors derive practical recommendations for the use of analogies in creative business model design. Findings Managers can design creative business models by seeking multiple interpretations of the way other businesses create...

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