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Keywords: Cross‐cultural studies
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 33 (5): 32–43.
Published: 31 August 2012
... India Cross‐cultural studies Chiara Giachino can be contacted at: cgiachino@escp‐eap.it Lavazza makes coffee for home use, institutional customers, and restaurants, with brands including “Crema e Gusto”, “Qualità Oro”, “Lavazza Blue” and “Qualità Rossa”. The company also operates coffee...
