..., the collective project must be led by legally and hierarchically independent firms. Anne-Sophie Thelisson can be contacted at: asthelisson@univ-catholyon.fr © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Crowdsourcing Strategic alliance Qualitative...

... and crowdsourcing will lead to consumers, business and society that increasingly borrows rather than one that makes or buys. Originality/value The paper represents the first attempt to integrate the axioms of the rule of three with the outsourcing literature and the theory of the firm. It emphasizes the need...

...Thomas Kohler; Marco Nickel Purpose The purpose of this paper is to discuss how to sustain crowdsourcing business models. Emerging companies are innovating their business model to rely on a crowd of participants and involve contributing users in value capture. While some organizations demonstrate...

...Tulsi Jayakumar Purpose This paper aims to understand the process of value creation and value capture through open innovation strategies such as crowdsourcing in emerging economies (EEs) like India. The paper seeks to understand that crowdsourcing strategies offer both potential as well...

..., is “The Better Mousetrap Model.” Rather than trying to establish personal relationships with one's customers, something neither party really wants (or, in the case of corporations, can afford), firms can give up trying to “advertise” at all, and simply try to make a better product that will create “crowdsourced...