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Keywords: Customer centricity
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Journal Articles
Customer obsession – the springboard for a value creation strategy
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (6): 389–398.
Published: 11 October 2022
..., syndicated research and a qualitative analysis, customer obsession insights are offered. Findings Customer-obsessed companies know their customers’ needs and engage with them to offer the best solutions. Four customer-centric stages are evaluated, and applications of customer obsession in the Now Economy...
