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Keywords: Customer community
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2017) 38 (5): 27–34.
Published: 18 September 2017
... things go wrong”. In addition, notebooksbilliger prides itself on being able to predict market trends well. According to the lead community manager, the customer community plays an integral role in this regard. For example, the online community helped notebooksbilliger venture...
