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Keywords: Customer complaints
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 33 (2): 22–30.
Published: 30 March 2012
... with a message to spread. Hell hath no fury like a Facebook fan scorned. Facebook Social media Crisis management Corporate communications Customer complaints © Emerald Group Publishing Limited 2012 Bad news travels fast. Human brains have evolved to heavily weigh negative input...
