Keywords: Customer focus
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Journal Articles
Journal of Business Strategy (2021) 42 (3): 206–214.
Published: 09 May 2020
...Mika Yrjölä Purpose The purpose of this paper is to plot out pathways for organizations to implement a customer focus. These pathways are outlined with the help of illustrative examples. A well-defined customer focus is vital for organizations to ensure that they are positioned to be in line...
Journal Articles
Journal of Business Strategy (2013) 34 (3): 49–56.
Published: 10 May 2013
... by organisations. © Emerald Group Publishing Limited 2013 Customer orientation Customer focus Organisation Marketing Strategy Loyalty In today's competitive milieu, every organisation aims to become “customer oriented”. Organisations that have been successful at being “customer oriented...

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