... sheds light on the economics and value of nurturing a business's most loyal customers and introduces a new metric to manage and monitor this. Customers Loyalty Share Profitability Relationship Management Profit Customer loyalty Even without the recession that is still challenging us...

... on loyalty and advocacy are examined. A case study and lessons learned form implementing Service Enabled Customer Experience (SECE) are provided. Findings Manufacturers have an opportunity to break free of the cycle of low customer loyalty and low margins by pursuing a Service Enabled Customer...

... to something, and preferably, something more sublime and more significant than ourselves. We want to believe that we are getting special access, special treatment, special handling – special something. Companies that can successfully tap into this left brain affiliation need will build extraordinary customer...

...Matthew P. Gonring Purpose The purpose of his paper is to show that the rational and emotional triggers associated with customer loyalty and employee engagement can be measured in a macro manner through mathematical indexing. Myriad factors, among them digitalization and disintermediation...