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Keywords: Customer obsession
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Journal Articles
Customer obsession – the springboard for a value creation strategy
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (6): 389–398.
Published: 11 October 2022
...Art T. Weinstein Purpose Customer-obsessed organizations put customers first, create exceptional value and enhance business performance. This paper aims to offer a framework for implementing the customer obsession construct. Design/methodology/approach Using relevant customer value literature...
