... product recommendations and exceptional customer service. This case study aims to describe Chewy’s growth strategies and how the company can remain a market leader. Design/methodology/approach Using the customer value assessment tool, the authors examine Chewy’s value proposition, including service...

...Art T. Weinstein Purpose Customer-obsessed organizations put customers first, create exceptional value and enhance business performance. This paper aims to offer a framework for implementing the customer obsession construct. Design/methodology/approach Using relevant customer value literature...

... Limited Licensed re-use rights only Metrics Financial performance Market orientation Performance Marketing Customer value Marketing capabilities Marketing innovation ability to pivot as new priorities emerge; creativity and innovation skills; navigating ambiguity...

... rights only Customer experience Customer value Wine tourism Territorial marketing Pine and Gilmore model Winery sector Experiential marketing In wineries, customer experience is used to understand and appreciate the territorial context, the production process, the company...

... via a customer value analysis. Design/methodology/approach Using the customer value funnel, Walmart’s market environment, organizational factors, customer perceptions and business performance are examined. An exploratory survey collected data from South Florida residents on awareness and interest...