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Keywords: Customization axis
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2014) 35 (5): 43–48.
Published: 09 September 2014
... to demonstrate that next to innovative quality, lean cost and attentive service strategies, an agile delivery strategy is required in the case of custom products. Value chain Agile delivery Attentive service Business strategy matrix Competitive capabilities Customization axis Differentiation axis...
